3 Types

I saw this article and I thought it MAY have some relevance to deciding web content - but mostly it just reminds me of the same kind of observations we have gotten from *Park Ave Types for decades (*inspired "Mad Men").

• Answer Me (46% of all searches) – People in an Answer Me search want exactly what they ask for, and no more, delivered in a way that allows them to get to it as directly as possible. The top categories in Answer Me search are Entertainment, Fashion and Beauty & Style.

• Educate Me (26% of all searches) – People in an Educate Me search want 360 degrees of understanding, and multiple perspectives on critical topics. They will search until their goal is achieved – which may stretch over long periods of time and through related topics. The top categories in Educate Me search are Health and Finance.

• Inspire Me (28% of all searches) – The fun, “browsy” type of search, where people are looking for surprises, have open minds and want to be led. The top categories in Inspire Me search are Travel and Home & Garden.